The word toboggan has many meanings. In some places a toboggan is a sled, but in other places it is a winter hat. For us, Toboggan is a place for the community to gather and slide together. We wanted to create a space that was not a store, but people could still browse-and-buy. We didn't want to call it a gallery because we wanted to stress that the products represented within our space were more than just wall hangers and they did not lack performance. Toboggan is designed to foster creativity by producing memorable social gatherings.